Why car sharing?

Answering many questions about the car sharing that were asked by our clients, we, and I personally, came to the conclusion that we are constantly explaining the same thing, because we decided to write an article in which set all the advantages of the car sharing, its specifics.

What's included in Car sharing

Car sharing is different, it can be different and include different, we will talk about the +/- classical model and the one that we have.

Included in cost:

1. Insurance with or without a deductible - depends on the selected tariff package
2. Fuel - that is, it is paid by the company
3. Car washing - it is paid by the company
4. Tires by season
5. Maintenance
6. Municipal parking 24/7
7. Customer support 24/7
8. Taxes

About the people’s opinion

The negative view

Car sharing is a complete failure, an inconvenience and in general for what is it needed? Stupidity, which is more expensive than a taxi or is not much cheaper, but brings a headache - you also need to drive a car, deductible and a headache in case of event. Why is it needed in a country with cheap taxis, cars with euro registration and small earnings of the population.

Reviews for negative opinions

We will try to break all the negative feedback, but not the fact that for you it's arguments.

First of all, answering these reviews should be understood:

1. The financial condition of the opponent, that is, the person who speaks about the negative - many of us have brought cars with euro registration, are ready to manage the 20-30 year old BMW, preferring it to the new lanos, the arguments are BMW, and this is the pelvis ....... Once Henry Ford said one of his winged phrases:

   "The good car is a new car"

   We agree this, but if this expression is not clear, then of course 20-year-old BMW.

2. The car often means luxury in Ukraine, rather than the way for movement.  Do not agree? Why do we buy a lot of expensive cars for people who simply emphasize the status, but do not have enough income to keep such a car? Agree, it's much cooler to drive X5, which is fine shuffled in the cabin (it's in the cabin) than he new model of Kia.

   Let’s talk about income? OK. Manufacturers of luxury cars always look at the official level of income, as I remember we always laughed and said, well, that there is higher income, count how many Bently we ride, although they are officially not there and do not aspire to have an office here. The bottom line is that Europeans and others, like nobody, understand the difference between stable incomes and "kitch", which are often character  the undeveloped, poor states. That is why they look at official incomes. There will not be a billionaire of European origin throwing money into the wind. The prosecutor, who lives one day and has received "bribe" spend money for nothing.

3. "We have a cheap taxi, we all need it" - 100% true. Cheap taxis are even super. I personally think this is a positive, not a negative for residents and guests. There are several BUTs in this all that would be well understood by everyone, including at the expense of which it is cheap:

   • Taxes are not paid or taxes are almost not paid - we do not forget that taxes are cleanest in the streets, squares and parks, it's a pension for your moms, dads and grandmothers, yes it's corruption and Mercedes cars to officials, but who is to blame, do the officials get from people ?? Officials are not sent from outside, officials are from us. They steal, we do not pay - such a format of a social contract.

   • The taxi has ceased to be licensed, it may be for the better, but this has nothing to do with the safety of traffic and transport. Globally, I'm for simplification, but then do not ever ask questions about security.

   • Who checks the taxi drivers? In what state do they transport you? Maybe this is also not necessary, but it is not necessary to write then that someone is drunk or fell asleep at the wheel and .... Nobody will come to mind in Europe, drive more than 6-8 hours, in Ukraine you can and 48 without sleep.

   • The labor force in Ukraine costs 0 UAH. 00 cents. We do not work very hard, it seems to us that we are hardworking than the Eupropeans, ...... .. The car is rented from 15 000 UAH. (we are talking about a new one), a car on loan from UAH 12,000, hire "a driver with a personal car" - UAH 12,000. - we hire a driver, a car as a gift or vice versa?

   • Gas equipment, which is installed in the car - is it registered or not? What is the danger of it’s incorrect installation. In Georgia, for example, while refueling a car with gas, an obligatory condition is that all passengers and the driver leave the car - repeated incidents of ignition have been registered.

4. The price is more expensive than taxi or not much cheaper - the only argument that many lead is price. Why they say I save only 30 UAH. on a trip or even spend 30 UAH. expensive. Naturally, the price depends on the need. I do not think that you use a taxi, if you need to pass 200 meters, it is reasonable to think that a taxi driver will turn a finger at his temple having received such an order. You just go by foot, unless of course you have cargo, physical pain or other good reasons. But you can take a taxi for 200 meters, paying a certain amount of hryvnia for such a stupid trip and resent that it is expensive. The price argument is always the first where are low incomes. Developed countries and rich people also consider and even consider money, but other issues go forward: convenience, comfort, security, ecology, speed and then the price. Being engaged for over 12 years in the business of renting and not only in Ukraine, I can tell you about one feature that is character our market and is not typical for the markets of Europe, the USA and .... Now I will give advice for SEO, those who make websites and online marketers. When you make a website, the first and most important thing you have to do is the PRICE page, this page is always the most visited after the main one. Is there no such page in Europe? The price is given for the trip in rental business, according to the calculation by parameters set by the user. Ukraine, Russia ...., too, but if the user does not see the price of company A and the price of company B it is a conflict. Why? Mentality of thinking is this: here 20 UAH., here 20,50 UAH., I take for 20 UAH. The most important thing is that the user never reads what is included in 20 UAH. and that is included in 20.50 UAH. Afterwards there are claims about hidden payments, deception and ....... Although everything is written, but who is reading further than the coveted 20 UAH.?

5. Ecology is laughter" is really so. Is it important to us? We deliver scrap cars, throw garbage in the forest. Once an acquaintance came to me, who is engaged in the supply of good sanitary ware to Ukraine from Europe. Traveling with a team to Italian factories, he asked the question in one place: "Tell me, why is your sanitary engineering better than Chinese? What argument can we give to a consumer who buys cheap plumbing from China?". The Italian took a break, and later said, the first and most important: "we do not use the labor of children." The group laughed, but the Italian understood nothing. The example simply tells who we are and how we react to everything.

6. Parking? Do not mix my shoelaces. " I readily understand that you often do not pay for parking, you can simply send a far away parking man, surround the tow truck or .... and who pays for it. But no matter how we like, it becomes paid, the cars are evacuated. We are for free parking for everyone, but the local budget must be filled.

Positive Opinion

Car sharing is:

1. Cheap - compare all costs, just everything, read on and understand what I mean
2. Innovation is a new technology around the world, not only here, everywhere
3. Eco-friendly - this is a real recipe for reducing transport in the metropolis
4. Convenient - fast, auto close, so it should be and so it will be.

Developed markets for car sharing

Developed markets for car sharing are large megacities or countries with high profitability, they include the US, European countries. What is typical in these markets.

1. Here the scoring economy is fully developed, the young generation abandons its own cars in favor of  car sharing cars
2. Manufacturers of cars massively create the car sharing companies, because in the future this is the main market for the sale of their products
3. Car sharing is preferred as a transport which is cheaper than a taxi, own car. People appreciate not only the value but also their time.
4. Car sharing has a free parking, and parking in such megacities is very expensive, in addition to places in the parking lot is more due to the car sharing.
5. Car sharing is ecology - we help ecology when we use a public car, not everyone's own.

Market of the car sharing that develops

Here it is very characteristic, a hard calculation:

1. Is it cheaper here and now than a taxi or a tram? If not - it's not profitable
2. I do not consider car sharing as a vehicle, I consider it as a car near my house - this is both true and erroneous
3. We want at once everything: a car near the house, the price is the cheapest, without any responsibility.

Who competes with the competition, who is its competitor

Car sharing does not compete with anyone, its competitors are often taxi services and rental companies, but each direction has its plus and minus.

Identify and equate between car sharing, taxi, car rental, own car, it's like to compare a smartphone and a professional camera, asking a reasonable question, why do I need a camera, if I have a camera in my smartphone? But are there advantages?

Because car sharing is a competitor and at the same time not a competitor to any kind of transport, it is an alternative.

Car sharing is an alternative public transport

No responsibility

I would use the service if there is no responsibility at all.

An excellent and correct question. This is an indisputable desire of any person:

Do whatever I want, but do not answer for it

Is it not wonderful:

1. To have children and do not be responsible for them?
2. Drink while driving and transfer problems to a pedestrian who climbs under your wheels?
3. Do nothing, but demand from the state, the employer ... ..?

A simple analogy of your own car

If you use your own car, are you responsible for its condition? Yes. But only in front of you and your own purse and sometimes in front of third parties, if you hooked them.

What do you do to reduce liability on your own car?

1. Buy extra insurance - paying more (that is, just a tariff higher), you can use this in car sharing also
2. Do not drink while driving - do not drink with car sharing
3. Carefully move - be careful

What is the benefit?

The benefit of car sharing as a whole in the world:

1. Car sharing is an additional mode of transport - besides the metro, buses, trams, taxis, own cars, you get another transport. I want I drive, I do not want then do not drive. A new mode of transport is a competition for the old. Why do we need marshrutka if there is a tram? It was an alternative that should make the authorities move faster in the development of public (unprofitable) transport today and helped people to be more mobile.

2. This is a replacement for your own car. Objection: "Okay, my car does not replace me, you do not have those brands ... .."

   • there is a car sharing from luxury cars to scooters in the world

   • There are different models of movement from a limited space, to a general

   Everything will be, everything is just beginning

3. It's cheaper than your car. No. Statistics show that on average, a person uses the car only 2 hours a day. So it are, a trip to work, from work, a couple of trips during the day, of course if you are not a taxi driver. Costs of your ride by own car:

   1. Not hidden

      • Fuel

      • Compulsory insurance + CASCO

      • Payment of parking

      • Car washing, polishing

      • Scheduled maintenance on the car

      • Unscheduled maintenance on the car

      • Tire sets

      • Cost of changing tires, storage of tire

      • Night parking or lost sleep

      • Taxes when registering a car, when selling a car

   2. Hidden

      • Car mark-up - the first year is 25-30%, the second year is 14-17%, further 3-7% per year

      • Time spent on carrying out planned maintenance, fuel for travel. The price of waiting at the station or traveling by transport.

      • Time, nerves, fuel at unplanned breakdowns, what to do and where to run, how to solve the problem?

      • Logistics for rubber, we carry it ourselves, from warehouse to warehouse and .... We are standing in line for a shift

      • Nerves and time spent on the payment of insurance for the incident, filling out documents in the insurance, checking its reliability

      • Put money for which you bought a car to the bank deposit  and you can pay for them on the cards, but the money will not depreciate.

4. A big plus for the local government - roads are unloaded, because there is no reason to have your own car, just sat down and drove on any car. Reducing traffic jams, raising the eco-level in the city.

What is a sharing economy?

The sharing economy goes by leaps and bounds around the world. It exists both in Ukraine and in other countries and you have been participating in it for a long time, even if you have not yet understood it yourself. The sharing economy is when everyone uses someone's, companies, friends, rent and ... ..

Where do I take part in the sharing?

1. Service of booking accommodation around the world and providing their own housing, for example AirBNB
2. Carpooling- let's drive another person or we'll reach it ourselves - BlaBlaCar ....
3. Post parcels and transfers - Ukrainians have launched a service to send a parcel of TravelPost
4. The analogy of a taxi - Uber

Everything will be UBER

Long before the appearance of Uber and its counterparts in Ukraine, there was a dispute with several friends who said that Uber would crush everyone, just happened in Europe and ...... That's why the European countries imposed a restriction on the use of this service, for the sake of licensed taxis.

He objected.

Any Ukrainian taxi service is UBER

Why? Because there are no taxi companies there, unlike Europe, everything is based on the private-hire principle for the past 15 years. Therefore, there is no one to compete with, just one platform replaces the other, and the drivers, as they were, remain private entrepreneurs. it was just a conflict of interests of companies in Europe with vehicle fleets, drivers and ... .. with such services.

Why then in Kiev there are almost no other taxi services? About this we talk later, but this is not a European reason at all, there is a reason for the greed and shortsightedness of the platforms.

Unmanned cars

The next development of transport is unmanned vehicles. Reasonable question, what will happen to taxi drivers? Do they get fired ?!

Yes and no.

Naturally, many can remain without work, but there will be cars with a driver. Why?

Taxi with the driver

Drivers will rise to a new level and will create values ​​not by driving a car, but rather by a company, service and ... ..

If you only evaluate the functionality, then many Chinese smartphones for $ 200 will be similar to the iPhone for $ 1000, but the demand for the iPhone does not fall and very many, even those who earn little, buy them.

Why?

1. Prestige
2. Brand
3. The habit

That is why one can not recognize anything as bad or not practical. Everything is known by the needs and expectations of the consumer. The consumer is always right, but he does not always come to understand this or that thing at once, sometimes this should be taught. This is the task of the brand, including ours.

 About related markets

We do not like to talk about the Russian Federation, but in any case, their market is close to us in a format of understanding and level of development. We wrote more than once, about the fact that the market of car sharing in Russia is the fastest growing in the world. How many years do the market go to this? Answer: 2-5 years.

Do not draw conclusions prematurely, be aware of the future today.

The sharing economy goes through Ukraine in everything. If anyone doubts, let him write down his negatives now and return to this conversation in 5 years.

Soon, Ukraine will be the engine of the growth of the world's car sharing, it's not far off.

Use car sharing, invest to car sharing, take part in P2P programs of car sharing.

CEO and founder of the GetManCar service